About Eternally Loved
Eternally Loved was founded with a purpose of providing celebrations focusing on the life that was lived. By providing ethical, empathetic, and professional expertise, we aim to lessen the stress and pain it may cause to plan a celebration of life for a friend, family member or pet.
Melissa Rainey — Owner
I am a San Diego native and love living in Southern California and feel so grateful that I get to call San Diego my home.
I graduated college from Robert Morris University in Pittsburgh PA in 2001. I received a Business degree as well as a Sports Management degree. Shortly after graduation I had a hard time starting my career in the Sports Management industry and jumped into sales for the next 15 years. Because I didn’t really feel very fulfilled with my career I was planning a number of events for family and friends for years while working in my sales jobs.
After a dear friend passed and I was asked to plan his Celebration of Life memorial services I was honored to help his fiancé in planning a large scale Celebration of Life for him. We planned it in two and a half weeks and there were over 300 people there. By doing this, I saw firsthand how much grief mixed with the stress of planning a large event with a ton of moving parts in a short amount of time really doesn’t allow the person to grieve or even be present the day of the memorial.
In early 2016 I decided that I wanted to follow my desire to be of service to others as well as tap into my creativity by planning and coordinating events. So I quit my corporate career and took a risk in starting Eternally Loved. I realized my sanity, passion, happiness, and desire to help others especially in their biggest time of need were worth leaving the 9-5.
I needed to follow my heart and shift my focus into helping families and friends in their times of need. I have been honored to be able to plan beautiful events that honored their loved ones. I saw how much having a planner helped his significant other and his friends since they were going through their time of grief. Even though I was too, I have a skill that could be put to use. Also it made me question, why is it so common to have a wedding planner where they have a year or more to plan usually and have all the same aspects as a memorial (event wise)? What I mean by that is there are flowers, officiants, venue, food and beverage, programs, audio visual, musicians, etc for both type of celebrations BUT with a memorial you are grieving, and usually only have 2-4 weeks to plan? Why aren’t there more planners offering help with memorials? In my research I have only found 3 other companies in the US that specifically offer Memorial or Celebration of Life Planning from Event Coordinators and no one in San Diego offering this kind of service. I saw a crucial need for something, found that I was good at it, and loved doing it.
Since the beginning of 2016 I have been honored to help multiple families in planning and coordinating their loved ones memorials. I also had an amazing experience planning a “Living Memorial” for a terminally ill woman last year. I helped a few people put on Pet Memorials to really show their love their pets that had passed away. I have set up a few pre-plan packets for very smart clients that are thinking ahead so they don’t have to leave their family with guesswork and stress.
I am married and have 2 dogs and 2 cats that I love dearly, and I am a grateful person that loves the fact that I get to help people and live every day with happiness in my heart because of it.
Hours of operation:
Mon 9:00 am – 6:00 pm
Tue 9:00 am – 6:00 pm
Wed 9:00 am – 6:00 pm
Thu 9:00 am – 6:00 pm
Fri 9:00 am – 6:00 pm
Sat 9:00 am – 6:00 pm
Sun 9:00 am – 6:00 pm